Jefferson Hack - Landing Page

Creating 5,000
Unique Book Covers
with Jefferson
Hack

Jefferson Hack is a singular creative force that has defined the leading edge of culture for more than a decade. He is an iconoclast embracing new and alternative media while continuing to push the frontier of print into progressive arenas.

His new book, We Can’t Do It Alone: Jefferson Hack the System, is an exploration of alternative media in the 21^st century. It contains original artwork devised by Jefferson Hack and his collaborator Ferdinando Verderi, bringing to life 25 iconic quotes from Jefferson’s editorial career. The book includes contributions from cultural provocateurs, including Tilda Swinton, Rankin, Douglas Coupland, Björk, and Aimee Mullins.

Jefferson sought to create a book where each printed copy would offer a single, distinct cover. He and Rizzoli NY leveraged Kodak’s unique printing technology to create the 5,000 limited editions.

The KODAK PROSPER 6000 Press allowed Jefferson’s team to expand the design process with virtually infinite variability of cover designs while still enjoying the gloss paper stock and print quality to which they were accustomed.

Ferdinando Verderi is an Italian creative director based in New York. He is a founding member of Johannes Leonardo, an internationally awarded creative boutique with a global client history which includes Chanel, Google, Ted.com, Nike, Yale University and Adidas Originals among many others. Characterized by its unique thinking process, Verderi's work challenges traditional forms of publishing and advertising by introducing new points of view which he brings to life through radical ideas and designs.

Rizzoli Publications began its operation in 1974 and has become a leader in the fashion, interior design, culinary, art, architecture and photography fields. Rizzoli’s Universe imprint was added in 1990 marking Rizzoli’s entrée into the pop-culture worlds of humor, beauty, sports, performing arts, and gay and alternative lifestyles. The house established the Skira Rizzoli imprint in 2008 to expand the company’s presence in museum-related publishing and the Ex Libris imprint in 2011 to publish up-market literary fiction and nonfiction with a transatlantic character.

This project highlights Kodak’s cutting-edge printing technology in astounding ways:

The PROSPER 6000 prints on glossy paper at 10.8 feet per second, which equated to 5.9 book covers per second
The PROSPER 6000 used in this project creates 56 billion drops of ink per second
All 5,000 book covers were finished within 15 minutes